Draftfcb/Lowe Group: Discovering joy for BMW
Lowe, part of the Draftfcb/Lowe Group, has created a special insert for the launch of the new BMW X1 and 5 Series Gran Turismo models. The two vehicles are presented to readers of Sunday and business newspapers across eight pages.
The advertisements will be displayed in a large format throughout Switzerland. Further attention will also be generated by cover ads in magazines and periodicals. In addition, the joy of driving the new BMW models will be brought to life throughout Switzerland with radio and TV commercials. The "BMW Experience Days" will also be mentioned in all advertising material and in regional dealer advertisements.
> To the TV spot
> To the radio spot
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications). Responsible at Draftfcb/Lowe Group: Daniel Comte (CD), Sebastian Hugelshofer, Céline Dillier, Frédéric Nogier (AD), Boris Beuckmann, Marcel Elsener (text), Rolf Jeger, Christina Koch (consulting).
