Last but not least: SFLB attracts tourists with the romance of mountain huts

At the heart of the winter campaign is the mountain hut "as an oasis of hospitality". To get holidaymakers excited about them, Spillmann/Felser/Leo Burnett and director Michael Fueter shot a commercial above Lenzerheide, which shows what local hut wardens do to make guests feel at home in the mountain huts: they quickly polish the antlers, test the fondue forks for sharpness and fill the avalanche dog's barrel with schnapps. The bearded men even trim their hair and pluck their eyebrows for the tourists! As the guests approach, the radio is switched to country music, so nothing can go wrong...

The commercial is being shown in Switzerland, as well as in German and English cinemas and on TV channels in Holland, France, Italy, Spain and Russia. The rustic hut and its equally rustic hut wardens can also be seen on MySwitzerland.com and various national and international online portals. Various other online and print productions have also been realized.

Responsible at Switzerland Tourism: Jürg Schmid (Director), Rafael Enzler (Head of Marketing), Nicole Diermeier (Head of Main Campaigns), Reto Kleeb (Product Manager Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (text), Dana Wirz (AD), Martin Spillmann, Peter Brönnimann (CD), Silvia Peter, Petra Gayko, Rolf Zimmermann (consulting), Suzana Kovacevic (TV production). Director: Michael Fueter. Camera: Pascal Walder. Film production: Condor. Online: Maxomedia.