Award-CC goes to Eclat/Rod for SBB and Swisslife
The 2014 Award-CC winners have been announced: The integrated communications projects by Eclat/Rod Kommunikation for SBB and Swiss Life were honored by the expert jury on September 11, 2014.
In keeping with the 10th anniversary, the creator of the trophy - Pedro Pedrazzini from Ticino - was present, while the prize sponsor news aktuell presented the coveted "Communicators" trophies to the winners.
This year's Corporate Communications Award honors the projects "Eclat/Rod Kommunikation - Integrated Communication SBB" and "Swiss Life Zurich - Transformation Communication in Three Acts" as outstanding examples of both networked and powerful corporate communications. The SBB campaign stands out, among other things, for its consistent but also highly creative networking of corporate communications forms, media and messages. Swiss Life's project is characterized by its pronounced dialog orientation, which led to relying on the communication potential of the participants and insights from other disciplines such as mediation.
Bettina Bickel, Award-CC Jury President on the submissions and the two winning projects: "This year's crop of submissions reflects the development, but also the current trends, risks and opportunities of networked corporate communications in an excellent way". Other nominees this year were: Heads for Amag, Zurich Airport and LST Schenker for Wolfisberg Tor-Technik.
In addition to the presentation of the awards, the evening focused on a relaxed exchange between exponents of the communications industry and an entertaining awards gala. Pedro Pedrazzini outlined to the audience how he designed the "Communicators" trophy ten years ago. Young musician Julian Pollina, alias Faber, enchanted the audience with his song "Award-CC," composed especially for the 10th anniversary and based on its original title "Bleib dir nicht treu."
"We would like to thank all our sponsors, the applicants, nominees and the audience for this great evening yesterday and congratulate the award winners once again", initiator Roland Bieri summarizes the tenth Award Corporate Communication. For several weeks now, discussions have been underway with renowned institutes and organizations about possible collaborations and the future of the national industry award, Award Corporate Communications. The initiators and organizers will provide information about the decisions in due course. One thing is already certain, however: the next Award Corporate Communications will take place in 2015.
