Last but not least: Animal touching
It's never too late to become a vegetarian: Ruf Lanz has found a lion who can convey this message quite well as an advertising ambassador.
Who needs persuasion when you have a vegetarian lion? Ruf Lanz proves this in a commercial for Hiltl. The commercial is the continuation of the Hiltl campaign "It's never too late to become a vegetarian" (Werbewoche.ch reported). In the new TV and viral spot, a lion and an antelope are one heart and one soul. The unusual pair conveys the message in a particularly touching way. (uma)
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing + communication). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Florian Birkner (Text), Laura Hofer (Graphics), Christian Brütsch (Consulting). Film production: Stories AG (Anna Lehmann, Gian Dolder, Billy Bains).
