Inhalt&Form launches campaign for Breast Atelier

The fact that breast surgeries such as breast augmentation are very popular is a fact that has recently been widely discussed in the media. The reputable, established and highly experienced surgeons working in top equipped centers and clinics are correspondingly expensive and simply unaffordable for the ever growing number of a younger target group. On the other hand, more and more doctors also want to practice cosmetic medicine without having the appropriate specialist training and infrastructure to do so - not to mention "beauty tourism" to foreign countries, where cheap offers are tempting.

With the launch of the first Breast Atelier in Zurich under the patronage of the renowned Pyramide Clinic, women are to be offered not only an overall cheaper alternative, but also a reputable, reliable and safe one. In addition to the Website the Zurich-based BSW agency Inhalt&Form was also commissioned with the campaign, which is intended to attract as much attention as possible. The striking campaign is intended to implement the sensitive topic in a witty and playful way and to get to the heart of the message. The launch will take place in the greater Zurich area for two weeks on F12 and F200 billboards. Furthermore, posterings in fitness centers are part of the media mix. An animated version is running in Zurich cinemas, on the e-board of Zurich's main train station, and on banners.

Responsible at Breast Atelier: Cédric A. George, MD (Medical Director of the Pyramid Clinic and the Center for Plastic Surgery), Jan Vonderlinn (Managing Director), Responsible at Inhalt&Form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (Text), Pablo Kunz (Graphics), Claudio Zier, Vera Fetz, Linda Egloff (Consulting).