Geyst: New dress for Visionapartments
Visionapartments teamed up with Geyst this past spring. The assignment: to create a new and fresh brand identity to celebrate Visionapartments’ 15-year success story and its anniversary.
Founded in Switzerland in 1999, Visionapartments specializes in renting out high-quality furnished apartments with service and style. The company has advanced from start-up to Swiss market leader in a short time and today offers around 1,000 tailor-made temporary living solutions in Berlin, Lausanne, Munich, Warsaw, Vienna and Zurich, and soon also in Geneva.
To mark the 15th anniversary, a completely new corporate design was developed in collaboration with the Geyst communications agency, which will be introduced in stages from September 1. The appearance is far more modern and fresh and, with the color Turquoise, sets new accents that suit the lifestyle brand. "Your first address." is the new slogan of Visionapartments. On the one hand, this underlines the market leader position in Switzerland, and on the other, Visionapartments should be the first address to think of when it comes to temporary living solutions. For many of the modern residential nomads, the specialist for furnished apartments is indeed the first port of call when they move to a new city.
A special anniversary emblem was also developed to match the new image. This will be used from September onwards on all apartment buildings, local offices, and on print and online materials. Further projects are already in the realization phase.
Responsible at Visionapartments Vision Zurich: Alain Gozzer (Head of Marketing & Communications). Responsible at Geyst: Stephan Huber (consulting), Christian Raissig (concept and design), Torsten Schallmaier (text), Urs Baumgartner and Loredana Boni (realization).
