IAB: Code of Conducts for Affiliate Marketing
The Interactive Advertising Bureau (IAB), a professional association for digital marketing, is launching codes of conduct for the affiliate marketing sector and its participating parties: networks, advertisers, agencies, and publishers.
The signatories of the Code of Conducts (CoC) undertake to adhere at least to the defined criteria and implementations in the operation of affiliate marketing activities.By taking these measures, the quality of affiliate marketing is to be permanently strengthened and the highest possible transparency achieved for all market participants with regard to working methods and procedures. The primary goal of this establishment of a basic qualitative understanding and commitment to the associated guidelines is to ensure the transparency and sustainable professionalization of all participants in affiliate marketing in Switzerland.
The Code of Conducts (CoC) of the IAB Switzerland are based on the Code of Conducts developed by the Bundesverband Digitale Wirtschaft (BVDW) for the German market.All signatories of the Code of Conducts (CoC) receive a certification from the IAB Switzerland, which they may use in their communication. With the Code of Conducts (CoC), the affiliate marketing focus group is already launching its third publication this year, following the glossary and the advertiser guide.
The focus group is made up exclusively of experts and industry insiders who want to strengthen and further develop the market through their commitment. They include representatives of advertisers, publishers, networks and agencies: Jael Marty (Conrad Electronic), Dominik Habermacher (Bagthis.ch), Immo Hütte (Tradedoubler), Urs Bühler (Zanox), Matteo Schürch (affilinet), Lars Ketelsen (Tradetracker), Robert Thöne (Metapeople) and Kurt Schwendener, head of the focus group (Adresult).
