Swisscom completes Publigroupe acquisition
Swisscom completed its acquisition of the advertising marketing company Publigroupe on Friday by paying the purchase price and taking delivery of the tendered shares.
97.11 percent of all Publigroupe shares to which the offer relates have been tendered, according to a press release. Swisscom's stake in Publigroupe, including the shares acquired by Swisscom during the offer, amounts to 98.37 percent. An application to cancel the shares not tendered will be submitted in the coming weeks. With the takeover, Swisscom will take control of the Local Group (Swisscom Directories, LTV Yellow Pages and Local.ch), previously a joint venture between Swisscom and Publigroupe. Swisscom will sell Publigroupe's media holdings. Swisscom will examine all options for the other participations by the end of the year. Publigroupe Holding will remain in existence until further notice.
