Last but not least: Malaysia Airlines campaign crashes
A Malaysa Airlines advertising campaign called on customers to name vacation destinations they would like to see before they die. A little inappropriate after the airline lost two planes with a total of 537 people on board.
And this in just one year. First, flight MH 370 disappeared from radar in March and is still missing today. Then, in July, a Malaysia Airlines vacation plane was shot down over Ukraine. In this context, the "bucket list" of vacation destinations is probably a rather unsuccessful PR campaign. Incidentally, free flights to Australia, New Zealand and Malaysia can be won.
Like Wuv.de writes, a shitstorm erupted against the airline on social networks after the launch. Malaysia Airlines has since apologized for the inappropriate title of the campaign. The intention was not to offend anyone. However, despite criticism, the competition is to continue until the end of the year. Now, however, without the title "Bucket List". The focus is on the prizes, as the airline emphasizes. According to SDA, the competition, which was launched on September 1 and will run until the end of December, is now called: "Win an iPad or a Malaysia Airlines flight to Malaysia".
So if you already know where you want to go on your death journey, you can still win free flights. Or an Apple iPad. Provided the listing is original. (uma)
Teaser image: Keystone
