Mediapulse: von Weissenfluh takes the helm
Franziska von Weissenfluh Stähli will assume the chairmanship of the Mediapulse Foundation’s Board of Trustees effective early October. She will also become chair of the boards of directors of the subsidiaries Mediapulse and Publica Data.
Von Weissenfluh succeeds Marco de Stoppani, who is stepping down at the end of September "as has been planned for some time". This was announced by Mediapulse on Thursday. Von Weissenfluh is a multiple member of the Board of Directors and Chairman of the Board - including Bernexpo.
De Stoppani has accompanied Mediapulse since its establishment and successfully led it through difficult years, the foundation states in the communiqué.
Mediapulse measures radio and television usage figures for the whole of Switzerland on behalf of the federal government. The data influences advertising prices and the fate of broadcasts. At the beginning of 2013, Mediapulse made headlines when doubts were raised about data collected after the switch to a modern measurement system. (SDA)
