Covermedia launches spot with Bencic
Swiss tennis player Belinda Bencic plays the leading role in the latest Cornèrcard TV commercial.
Cornèr Bank has been involved in sport for years: Nino Schurter, Fabian Cancellara and Giulia Steingruber are Cornèrcard figureheads. Belinda Bencic is a new addition. "We have produced an elaborate TV commercial with Belinda, which will be shown on TV and in all Valora kiosks from late summer 2014," said Covermedia in a press release on Thursday. The realization of this production was a real challenge for everyone, it continues, as shooting dates with the tennis player, including the staff, were hardly possible.
