TV market continues to grow, Internet remains stable
In an overall market that is developing positively, TV remains the growth driver and the Internet stable, while radio, teletext and digital out of home are suffering losses. These are the findings of the July edition of the Goldbach Index (Gemi).
In an overall market that is developing positively, TV remains the growth driver and the Internet stable, while radio, teletext and digital out of home are suffering losses. These are the findings of the July edition of the Goldbach Index (Gemi).
TV continues to show very constant growth and, at 650 (648), is up two index points on the previous month. Advertising pressure on the Internet remained stable at 736 (736). After a long period of growth, Digital out of Home recorded a decline for the second time in a row, currently down eight index points on the previous month at 740 (752). For radio, the decline amounted to five 413 (418), for teletext to one index point 53 (54). Electronic media as a whole gained one index point 649 (648), as did the overall market 237 (236).
TV continues to show very constant growth and, at 650 (648), is up two index points on the previous month. Advertising pressure on the Internet remained stable at 736 (736). After a long period of growth, Digital out of Home recorded a decline for the second time in a row, currently down eight index points on the previous month at 740 (752). For radio, the decline amounted to five 413 (418), for teletext to one index point 53 (54). Electronic media as a whole gained one index point 649 (648), as did the overall market 237 (236).
