Republica: Responsive Relaunch for Alpgeschichten.ch
To mark its fifth anniversary, Republica has relaunched the "Alpgeschichten" blog for the Swiss Milk Producers (SMP)—fresh, responsive, and featuring even more bloggers from the Alps.
In 2010, Republica created the Alpine farmers' blog together with the SMP Alpgeschichten.ch. Every day, dairy farmers write about their life and work on the alp. The blog gives the Schweizer Alpkäse brand a face and brings visitors closer to the traditional Swiss alpine economy in a multifaceted and authentic way. Alpgeschichten.ch complements the other marketing measures of the Schweizer Alpkäse brand, such as tastings of alpine products at major retailers, with a wide range of content and creates awareness of the unique quality of alpine products.
In its fifth year of existence, Alpgeschichten.ch was relaunched for the 2014 Alpine season. Republica conceived and designed the responsive, easy-to-use website. The Bern-based agency also trained the bloggers of the nine alps on the easy-to-use system. The alpine dairymen and women can easily enter and publish their blog posts in the frontend on their mobile devices.
Responsible at SMP: Martin Rüegsegger and Claudia Ramseyer (Dachmarke Schweizer Alpkäse). Responsible at Republica: Chris Morgan (Creative Director), Simon Matz (Web Design), Janine Karbulka (Consulting, Project Management). Responsible at gridonic: Alexander Muischneek (Programming).
