Schweizer Illustrierte launches travel magazine
Schweizer Illustrierte is expanding its product lineup: On Monday, August 25, the travel magazine Schweizer Illustrierte Travel will be published for the first time. The magazine will be included as a supplement with Schweizer Illustrierte and will be published twice a year in cooperation with TUI Suisse.
Escape the summer that is not - the new travel magazine Schweizer Illustrierte Travel (SI Travel) makes'it possible. On 92 pages, richly illustrated travel destinations are presented from luxurious to simple, from sporty to comfortable. Celebrities such as Sandra Studer reveal more about their vacation habits in the "Indiscreet Travel Interview," TV presenter Annina Frey offers a glimpse into her luggage in the "Suitcase Open!" column, and comedian and actor Beat Schlatter reports on vacation experiences of an unusual kind in the "Globetrotter" column.
Urs Heller, Managing Director of Magazines Switzerland and responsible for the concept at SI Travel, describes the look and feel of his latest creation as "lifestylish, elegant and sensual". A strong and competent partner for SI Travel has been found in Tui Suisse. The magazine is co-branded with TUI Suisse. Martin Wittwer, CEO TUI Suisse: "SI Travel is an ideal platform for TUI Suisse because the magazine wonderfully depicts what vacation experiences with Tui look like."
The editorial director of SI Travel is Nina Siegrist, Kathrin Hefel is responsible for the modern layout as art director, and the travel magazine is supported editorially by the editorial team of Schweizer Illustrierte. Ringier Publishing Media, headed by Thomas Passen, is responsible for the advertising section.
