European Sponsorship Exchange: Name Change
Twenty years after the European Sponsoring Exchange was founded, it was renamed «ESB Marketing Network.» The new brand identity also includes a new company logo.
According to the announcement, ESB is the market leader for know-how and contacts in sports, entertainment & marketing. Through the brand relaunch, ESB does justice to the development that it serves as a platform for sponsorship, but also for many other marketing disciplines. The networking idea, which has always determined the ESB enterprise, is deliberately brought to the fore by the new appearance. Members of the ESB partner network benefit from free participation in ESB congresses, exclusive networking events and through the individual promotion of new business contacts.
"We decided to change our name to "ESB Marketing Netzwerk" because ESB has increasingly developed from the niche "sponsoring" to higher-level marketing topics. As the organizer of congresses such as the Sport Forum Switzerland or "Sport & Brand", we still have a strong sponsoring connection. But we also organize "Digital Sports & Entertainment", "Testimonial Summit", "Kids & Marke" and "Premium & Marke", among others. ESB thus offers diverse platforms for marketing know-how," says Hans-Willy Brockes,
Managing Director ESB Marketing Network.
In the course of the name change, the ESB logo is also updated. The logo, which more clearly emphasizes the network character through its unifying and consistent appearance, was modernized through a graphic and typographic implementation by the specialists at Evoq
