APG|SGA launches label for creative outdoor advertising
Under the «innovate!» label, APG|SGA systematically identifies, develops, and showcases the innovative potential of the out-of-home medium as well as that of its own products and services.
To this end, an innovation team was set up and a Web platform which uses specific cases to show APG|SGA's market partners what is possible in outdoor advertising in terms of planning, creativity, production and advertising media technology. The website, which is available in four languages, shows a large number of innovations and specific case studies that have been successfully implemented in Switzerland and abroad. The search is based on various main categories - from "Strategy & Media", "Creation & Production", "Furniture & Features" to "Digital & Interaction" - and can be supplemented with additional criteria. The examples are described in a structured manner and are documented in detail with images, films and other reports. According to the press release, the innovate! platform will be continuously updated and expanded.
An innovation team comprising all APG|SGA divisions and brands is responsible for this. It is headed by Daniel Strobel, Head of Advertising Market and Segment Companies, and not only documents Out of Home Media concepts that have already been implemented, but also sees itself as a "think tank". It evaluates, develops and implements creative ideas and new projects together with advertising customers, agencies, landowners, the public sector and suppliers. Markus Ehrle, CEO of APG|SGA, on the launch of innovate: "With innovate!, APG|SGA is creating a unique platform for exchange and a source of inspiration that will become an active ambassador for the attractiveness and creativity of Out of Home Media in Switzerland."
