GC Group stages "movie-ready love"
GC Group wins the Zurich Switzerland pitch at Orange Cinema with its «Love Straight Out of a Movie» concept.
A special event deserves a special concept - with this in mind, Zurich Switzerland initiated a pitch for the brand presence at the Orange Cinema. Zurich Insurance is getting involved for the first time this year and will be a sponsor in Bern, Geneva and Basel.
The pitch for the Zurich corner, in which several agencies took part, was won by GC Group from Zurich, as announced in a press release on Friday. The team led by CEO and owner Patrik Gubser developed the concept for "movie-ready love". Here, visitors can pose in a photobooth like on famous Hollywood movie posters and take a personal photo home with them as a lasting memory.
The resulting photos can also be shared digitally on social networks. Incidentally, Orange Cinema is familiar territory for the GC Group: GCG has been responsible for Orange's local presence since the Orange Cinema event format was created. At the Zurich agency, Heike Steller, Sergej Kop and Danica Thalmann are responsible for the presentation.
