Allink implements socks online store
Dillysocks designs, manufactures, and sells colorful socks for fashion-conscious people. Because the company’s existing e-commerce solution could no longer meet its growing needs, Allink built a new online store for Dillysocks.
To cater to the fashionable, urban and active target group, the Online store completely built as a Responsive Design website, as it says in a statement. This makes it pleasant to browse the range of socks on a smartphone or tablet and shop on the go. The goal was to engage customers in the shopping experience and integrate Instagram, a platform heavily used by Dillysocks. As a solution, Dillysocks and allink designed an Instagram feed in the online store for customers to use. Each pair of socks has its own hashtag. If a customer tags a photo with this hashtag, it appears on the homepage and on the corresponding product page in the online store. Thanks to this innovative feature, visitors are inspired as to how the fashionable socks can be combined with matching outfits. In this way, Dillysocks cleverly uses user-generated content to sell products online.
Responsible at Dillysocks: Claudio Lumbiarres (Marketing), Sean Pfister (Marketing). Responsible at Allink: Dave Zangger (CD), Mike Walder (project management), Laura Hirt, Vladimir Kuzma, Leandra Finger, Marc Egli (implementation).
