Tamedia takes over vintage platform Trendsales.dk
Tamedia is acquiring a majority stake in the Danish company Trendsales, which operates, among other things, Trendsales.dk, a successful platform for vintage fashion.
Tamedia intends to further develop the platform together with the existing management team and further strengthen the brand, among other things, by leveraging synergies with Metroxpress, according to a statement. With the acquisition, Tamedia is expanding its digital portfolio and position in Denmark.
Trendsales.dk is structured in four sections. Under Bazaar, private individuals can sell vintage and secondhand fashion, while in the Shop and Outlet sections online suppliers offer their products at regular and discounted prices. These sections are complemented by the Magazine section, with articles, forums and blogs on lifestyle and fashion. Trendsales.dk was founded in 2002 by Bo Eriksen and Martin Falslev Andersen and grew rapidly to become Denmark's largest marketplace for vintage fashion. In 2012, Trendsales expanded its vintage platform to Norway, Sweden, Finland and Germany. Today, the company employs around 50 people in Copenhagen.
On July 28, 2014, Tamedia acquired 88 percent of the shares in Trendsales. 70 percent of the shares were acquired by Ricardo Denmark, the remaining 18 percent by the founders, who still hold 12 percent of the shares via Mets ApS. The parties have agreed not to disclose the purchase price. Trendsales is Tamedia's second investment in the Danish market, following the acquisition of the commuter newspaper Metroxpress.
