Aroma: VIP hospitality for European Athletics Championships
The European Athletics Championships kick off in Zurich on August 12. Aroma has won the bid to design and implement the VIP hospitality program for both the 2014 European Athletics Championships and the Weltklasse Zürich athletics meet.
Zurich is the venue of the European Athletics Championships as well as the annual athletics meeting Weltklasse Zürich. As both events take place in the Letzigrund stadium, client Christoph Joho of Weltklasse Zürich decided to design, plan and implement the hospitality area for both events from a single source.
For the European Athletics Championships, the corporate design of "Zurich 2014" is playfully transported into the space. The colorful and cheerful staging emphasizes the hospitality and festive character of the event and gives the hospitality zone a lively ambience.
The sponsor village at the athletics meeting Weltklasse Zürich is given a sporty and appealing face through a dynamic spatial staging that reflects and makes tangible the spirit and power of the athletes as well as the great tradition of the event.
At both events, occasions will take place in up to three tent halls on a total of 4'500 square meters. The facility will provide space for up to 1,800 guests.
