Paywall for all Tamedia paid newspapers
In March, Tamedia introduced a paywall for the online offering of the Tages-Anzeiger. The model will be introduced for all of Tamedia's paid offerings in the coming months, says Tamedia CEO Christoph Tonini in the Handelszeitung.
"By the end of 2015, we will have switched all paid newspapers to the digital payment model," says Tonini. The next newspaper to introduce a paywall will be the Bernese Bund. Tonini: "After the Tages-Anzeiger, we will start with the Bund in Bern, followed by 24 heures and Tribune de Genève in French-speaking Switzerland." Tonini has big plans for the merger of the two directory services Local.ch and Search.ch: "Together with Swisscom, we don't just want to offer a simple directory, but to develop services for small and medium-sized Swiss companies that will allow them to conduct modern online marketing."
In addition, the editorial teams of the Tages-Anzeiger and Sonntagszeitung are to work more closely together. This applies to the society and culture sections. Tonini: "There are certainly other areas such as layout, infographics or proofreading where the two editorial teams can work together." He continues: "Cooperation in the domestic, federal and business sections is more challenging, but not inconceivable in the long term." However, the Sonntagszeitung should not become the 7th edition of the Tages-Anzeiger. (SDA)
