KSP congratulates Switzerland on the world championship title
Thanks to KSP and Myclimate, Switzerland now also has a star on its jersey. Another motif will be used in Germany.
Active, sustainable climate protection is the core concern of Myclimate. When nations meet, as they will at the World Cup, the leading provider of voluntary offsetting measures is not only interested in football, but also in the climate. Together with the creatives from KSP, two motifs were developed that will be used immediately after the big tournament in Brazil. Simple and surprising, they show this alternative view of the climate foundation.
With the first motif, Switzerland is surprisingly congratulated on winning the world championship. Of all the participating nations, the Alpine country has the best ratio of CO2 emissions to gross domestic product. Clean and productive therefore gets a star. All the figures and the study can be found at Grist.org
With the second motif, Myclimate points out that a lack of climate protection also threatens the country of the world champion. True to the principle of "avoid, reduce and offset", Myclimate offers solutions so that the world can experience many more beautiful world championship titles.
The motifs can be seen in the Swiss daily press and in Germany as of today.
Responsible at Myclimate: René Estermann (Managing Director); Kathrin Dellantonio (Division Manager Marketing & Sales); Andrea Altorfer (Deputy Division Manager Sales & Marketing); Kai Landwehr (Project Manager Marketing). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein, Samuel Knaus (creative direction); Kevin Zysset (graphics); Dany Kielholz, Jolanda Heller (consulting); Jonathan Heyer (photos); Pixelpolish (image editing).
