Apptus Study on Online Shopping Behavior
Apptus surveyed 500 people about their online shopping experiences: why, what, and how they shop online, and what they expect from websites.
Apptus eSales, a data-driven e-commerce software platform used by Swedish online retailers, surveyed over 500 online shoppers as part of a study. According to a company press release, the study shows that customers visit online stores more regularly when they are shown products that are relevant to them (which is made possible by Apptus’s software).
– 88 percent of respondents have a favorite website that they use regularly for shopping because they associate it with positive online shopping experiences.
– For 57 percent of respondents, a poor website that isn’t tailored to customers would be a reason to leave it and shop elsewhere. One of the most important factors is an easy-to-use search function. Page load speed and a broad product portfolio also play a significant role.
– According to the study, as many as 63 percent of online shoppers view it as a positive when online stores remember their past purchases, and as a result, they are more loyal to those stores.
