Viva expands editorial expertise
Viva, the long-established Zurich-based communications agency, is further expanding its editorial expertise: Anselm Schwyn has been the head of the editorial team at Viva since July 1.
In his past, the 47-year-old was editor and page-maker at the Tages-Anzeiger and the Automobil Revue, as well as editor-in-chief of a photo trade magazine. He brings experience in communications as a public relations manager and communications consultant for an international company. In addition, he has experience as a consultant in an agency with a focus on business development. Before joining Viva, he worked as a communications officer for the Office of Transport in the Canton of Zurich. Reinhard Kronenberg already started at the beginning of the year as Head of Public Relations and member of the Executive Board. The 49-year-old has worked for over ten years as a journalist in various media and designed and implemented various websites as a project manager.
Very successful year so far
2014 has been a very good year for Viva so far, according to a statement: In May, the agency successfully helped the ZKS, Zurich's cantonal association for sports, to reject the initiative against a ban on alcohol advertising on sports fields and at events, which is so damaging to sports clubs. Viva is currently designing a new web portal for the Auto Gewerbe Verband Schweiz (AGVS) and its 20 sections with 4,000 members, and at the same time implementing a content marketing system including newsdesk that is unique in the association landscape.
