Ebay launches online fashion magazine
The online marketplace eBay now plans to try its hand at publishing a magazine. The Inside Source, as the newly launched online publication is called, is intended—according to the company—to target consumers and provide interested readers with insights into shopping trends and developments in the fields of fashion, technology, and pop culture.
"As the world's largest online marketplace with a total of 88 million active users, Ebay has the unique potential to act as a cultural barometer for the public. By analyzing the search queries and purchases of our community, we can set and predict global shopping trends on a daily basis," says Meredith Barnett, Editorial Director of the new Ebay magazine, summarizing the basic idea. "So far, trends in the US market have primarily been highlighted. It is not yet known if and when other countries will be added," adds Ebay spokesperson Magdalena Lechner to Pressetext.
The target group for The Inside Source In principle, Barnett sees "any discerning consumer with a certain sensitivity to fashion and lifestyle topics" as the target audience. The Ebay online magazine's content focuses on fashion, technology and culture accordingly.
In addition to presenting current and forecasting future shopping trends, visitors to the online portal will also be served up analyses and opinions from journalists and experts. In order to involve readers more closely in the topics covered, there is also the option to log in to Facebook by clicking on a special button and participate interactively in discussions.
The target group for The Inside Source In principle, Barnett sees "any discerning consumer with a certain sensitivity to fashion and lifestyle topics" as the target audience. The Ebay online magazine's content focuses on fashion, technology and culture accordingly.
In addition to presenting current and forecasting future shopping trends, visitors to the online portal will also be served up analyses and opinions from journalists and experts. In order to involve readers more closely in the topics covered, there is also the option to log in to Facebook by clicking on a special button and participate interactively in discussions.
