Study: TV consumption in Europe continues to rise
Adult viewers in Europe are spending more and more time watching TV. Compared to 2007, viewing time per person per day across Europe rose by three minutes last year—from 224 to 227 minutes. Since 2000, there has even been an increase of 19 minutes.
According to the German information service New Business, these are the results of the study volume "Television - International Key Facts", which the IP companies in Europe have published together with RTL Group for the 16th time. On almost 500 pages, the volume presents data, developments and highlights of 2008 from over 900 TV stations in 36 European countries as well as Japan and the USA.
With 221 minutes of daily television consumption, Germany is in the midfield in Western Europe. The leader among the most frequent viewers is Serbia. This is the first time since the "Television Key Facts" survey that the viewing time in the USA has been exceeded. The Serbs spend 302 minutes a day in front of their television, four minutes more than the Americans.
The penetration of digital television in Europe averaged 43% in 2008. Finland leads the way with almost complete digitization (98%). The UK is in second place with 86%, followed by France with 78%. The Czech Republic showed the strongest development from 2007 to 2008 with an increase of 44% (from 14% to 58%).
(Image: Keystone)
With 221 minutes of daily television consumption, Germany is in the midfield in Western Europe. The leader among the most frequent viewers is Serbia. This is the first time since the "Television Key Facts" survey that the viewing time in the USA has been exceeded. The Serbs spend 302 minutes a day in front of their television, four minutes more than the Americans.
The penetration of digital television in Europe averaged 43% in 2008. Finland leads the way with almost complete digitization (98%). The UK is in second place with 86%, followed by France with 78%. The Czech Republic showed the strongest development from 2007 to 2008 with an increase of 44% (from 14% to 58%).
(Image: Keystone)
