Coupon Plus Bridges the Gap Between Print and Mobile
On behalf of the Curaviva Thurgau Association, Brüggli Medien, in collaboration with Coupon Plus, carried out a branding campaign to generate leads for the personnel recruitment division.
The campaign aims to increase the appeal of retirement and nursing homes as places to work and live. In keeping with the times, the campaign is also geared toward the use of mobile devices. One element is promoting the campaign on posters that feature a QR code. This code leads to the Mobile-friendly landing page by Curaviva Thurgau, where interested individuals can easily request information about specific training opportunities and career prospects via an online form.
