Regio campaign for Homegate
TBS & Partner is using headlines in local dialects to draw attention to the Swiss real estate portal in the Bern and Valais regions.
The client's brief was clearly defined from the outset: To increase awareness of the Homegate.ch real estate portal in the Bern and Valais regions as efficiently as possible in the shortest possible time, while at the same time emphasizing its ease of use.
In order to achieve this goal, TBS & Partner developed the following campaign idea: dialect headlines were used to bring the comprehensive range of services closer to the target group, real estate seekers from the Bern and Valais regions. So that the regional
competence is also visually expressed on the posters, mobile banners, display banners and advertisements, the subjects are also to be decorated with tourist-style emblem stickers.
be decorated.
Since the end of June, the dialect questions and answers have been used in various media titles as well as on megaposters and posters. The message behind all the German and French-language variations on the theme of property searches is always the same: whatever you're looking for, you're sure to find it at Homegate.ch.
Four subjects each were placed for the Bern region and for Upper and Lower Valais, with the headlines also taking on the function of a teaser depending on the format chosen - for example on the first and second cover pages of the commuter newspaper 20minuten. If you would like to discover all the subjects of the Regio campaign, you can find them here here.
Responsible at Homegate.ch: Marco Pavoni (Marketing Coordinator Products), Daniel Bruckhoff (Marketing Manager). Responsible at TBS & Partner: Jürg Neuenschwander (Creative Direction), Thomas Geissberger (Art Direction), Philipp Fürst (Project Management), Andreas Gloor (Realization).
