Last but not least: Would you buy this apple?
Most customers in the store reach for the flawless apples, eggplants, and other produce first. A recent campaign from France is successfully raising the profile of misshapen fruits and vegetables.
Every year, around 300 million tons of fruit and vegetables end up in the bin - partly because they don't fit our image of a beautiful apple or a well-formed eggplant. For a long time, anything that didn't meet the usual standard didn't even make it onto the shop shelves.
A campaign by the French supermarket chain Intermarché is now taking action against this food waste. The posters by the Parisian agency Marcel show fruit and vegetables "unadorned", just as they often look in reality. These originals have recently been available to buy at a 30 percent discount in all Intermarché stores. They are obviously selling like hotcakes. (sis)
