TBS & Partner launches client campaign for Tobler
The homeowner campaign developed for Tobler aims to raise awareness of the Swiss building services provider among the general public.
The basis for the campaign was created back in January 2013: TBS & Partner revised and standardized the Tobler Group's entire brand identity when the retail and service divisions were merged under a common brand umbrella.
Christa Rigozzi, who has been Tobler's brand ambassador, is at the center of the campaign, which has been running since March 2014 and for which TBS & Partner is responsible: In image and themed advertisements placed throughout Switzerland, the charming Ticino native draws the attention of building owners looking to renovate to the target group website Goldspiel.ch which, in addition to a competition, also offers practical renovation tips.
The direct approach to building owners is strategically justified: Building owners are increasingly interested in important building technology systems and have an important say in product decisions - especially when it comes to choosing heat generation systems. The actual business that Tobler initiates in this way is still handled exclusively by installer customers. This is the only way to guarantee installation quality.
If you would like to find out about Tobler's latest heat generator highlights and win a 500 gram gold bar at the same time, you can click on the builders' microsite Goldspiel.ch until the end of July.
Responsible at Tobler Haustechnik: Heinz Wiedmer (CEO), Manuela Bolliger (Marketing Services). Contact at TBS & Partner: Michael Schädelin (strategy/concept), Beat Aeschlimann (consulting), Thomas Geissberger (AD), Gregor Herzig (text), Philipp Fürst (project management), Andreas Gloor (polygraphy); Thomas Buchwalder (photography); Highfive (technical production microsite).
