Is Apple planning to enter the TV business?

According to «All Things Digital,» the Wall Street Journal's blog, Apple CEO Steve Jobs is set to revolutionize the television industry next, following his transformations of the music and telecommunications industries.

Several sources are said to have confirmed to the business newspaper that employees of the Californian computer manufacturer are currently peddling to US broadcasters in order to win them as partners for a planned subscription payment model for TV programs. The Sonntagszeitung writes this in its current edition. Cablecom would welcome Apple's possible entry into the Swiss market. The company believes in diversity and free choice, said spokeswoman Deborah Bucher when asked by the Sonntagszeitung. Swisscom did not wish to comment on the rumors.

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