KSP for Coop: Oecoplan in action
KSP is once again promoting sustainability. This time, it’s for Oecoplan—Coop’s eco-friendly product line. The campaign aims to show that there is indeed a green alternative for everyday tasks that can hold its own against chemical products.
Exemplary for this, the claim "Oecoplan in use" was integrated into the effective areas of application. Specifically: in the garden, in the kitchen, in the washing drum and generally for the use of electricity. The campaign can be seen in print and at POS.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Stefan Schwär (Head of Advertising Bau+Hobby), Christof Braun, Andrea Lienhard (Project Management Advertising Retail and Bau+Hobby), Karin Heliopoulos (Head of Media). Responsible at KSP: Uwe Schlupp (Creative Direction), Sebastian Krayer (AD), Lea Baldinger (Graphics), Christian Stüdi (Text), Christoph Ilg, Flavia Meyer (Consulting), Christian Breitler (Photography), Linus Schneider and Craft 367 (Image Editing). Responsible at TW Media: Stephan Küng (media management).
