Polyconsult: Battery-Man returns
The battery recycling campaign is entering its second phase.
Battery-Man has been fighting against batteries in waste for two years. And with success. Over 56% of the target group know the superhero, over 33,000 fans follow him on Facebook and the return rate for batteries has risen from 69% to 73%, according to a press release issued on Wednesday.
But around 30 million batteries still end up in Swiss garbage bins every year. This inglorious figure is now taking center stage in the second communication stage. In TV commercials, on posters and, of course, on Facebook.
Responsible at Inobat: Karin Jordi (Managing Director). Responsible at Polyconsult: Mike Brodbeck, Jeannine Kaiser (consulting), Silvio Truffer, Roger Ghezzi (CD), Petra Brönnimann (AD), Helene Zenhäusern (text/concept). Shining Pictures: Stefan Bircher (producer), Sophie Toth (production manager), Jyri Pasanen (director), Tobias Dengler (camera), Alex Kirschner (music).
