Scatter plan: Cross-media promotion for Lipton
As the lead agency for Lipton Ice Tea’s «Wake Up the Sun» campaign, Streuplan developed and implemented the national annual promotion.
The integrated promotion with a prize code mechanism creates a desire for summer on TV, OOH, in print, online and at the POS: millions of Lipton Ice Tea pet bottle caps are provided with a fanfold and prize code. There are 30,000 instant prizes or one of ten travel vouchers to be won.
A web special was created on the Lipton Ice Tea homepage where participants can find out immediately whether they have won. For all participants there is entertaining content about the sunny world of Lipton Ice Tea.
Responsible at Unilever: Joost Jansen (Senior Brand Manager), Nina Luber (Brand Manager), Philip Kistler (Intern Brand Management), Irina Hotz (Junior Customer Marketing Manager OOH), Silvan Leibacher (Junior Customer Marketing Manager Retail). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink, Simon Hüsler (art direction), Manuela von Ow (graphics), Willy Rogl (realization), Ennio Cadau, Barbara Michel (concept / text), Dalibor Tihi, Eva Gächter (online), Yvonne Friedli, Basil Renz (consulting); Baselcitystudios, Philipp Steiner (production film).
