Last but not least: Happy fall of the wall

The Berlin Wall fell on the night of November 9-10, 1989 - 28 years after it was built. It was about time. Today, nobody mourns the concrete border anymore (except for the satirical party "Die Partei", which wants to raise the wall again as a declared goal). On the contrary: the 25th anniversary of the end of the separation in November is a reason for Berlin to celebrate. And to commemorate. The history of the divided country, with all its victims and suffering, is still moving today.

To promote Berlin's countless museums and their "Visit Berlin" museum pass, BBDO has created an exciting photo experience for tourists. Because for most visitors who pose in front of the remains of the Wall today, the structure is merely an original photo backdrop. Tourists are often unaware of what really happened at the sites in question. In order to arouse interest in the history behind the concrete, the agency installed projectors that showed photos from that time on the wall. The highlight: the projection was triggered by photo flashes and was only visible for a fraction of a second. Barely perceptible to the human eye, the historical images only appeared on the photos. 25 years after the fall of the Wall, images from Berlin once again went around the world - this time via social media, distributed by tourists. The remarkable "Berlin Museum Flashback" idea was rewarded with a Bronze Lion in Cannes. (hae)