Advertising pressure: almost all media on the rise
With the exception of teletext, advertising intensity across all media has increased compared to the previous month. This is shown in the May edition of the Goldbach Index (Gemi) for advertising intensity in the overall market and in electronic media.
Teletext lost a further index point 55 (56) and thus recorded a slow but steady decline in advertising pressure, while all other media showed a positive trend.
Advertising pressure for TV rose by one index point to 647 (646), radio recorded an increase of four 418 (414) points and Internet seven 738 (731) points. Digital out of home (DOOH) remains the frontrunner, with advertising pressure increasing by a full nine index points to 758 (749) compared to the previous month.
In comparison, the overall market remained stable at 236 (236) index points, while the electronic media gained three index points to 648 (645).
