Pinax: Making the Schwinger collection known for Isa Bodywear
For the 2010 Swiss Wrestling and Alpine Festival in Frauenfeld, Isa Bodywear released a limited-edition wrestling collection. The entire collection is inspired by the classic edelweiss shirt and the Appenzell alpine costume. Pinax is responsible for the accompanying campaign.
The advertisers have sent two unequal opponents onto the sawdust. True to the festival's motto "Everyone's a king", the message is: "There's a wrestler in everyone". And so the blond youngster in the manufacturer's underwear succeeds in driving the bulky wrestler to despair. Pinax designed the packaging, POS material, advertisements and PR kit.
