Kargo: Complete redesign for Adrianos coffee bar
For its 15th anniversary, the coffee bar Adrianos celebrates a new visual appearance. The Bernese advertising agency Kargo Kommunikation developed the entire redesign for print and the new website incl. online store.
Kargo Kommunikation essentially focused on simplification when redesigning the brand. The entire brand structure with umbrella brand and sub-brands was redefined and consistently applied. The familiar Adrianos bean remains, but it was drawn more simply in black and white, and the product packaging design was given more color and typographic accents. The overall appearance is therefore calmer, more orderly and consistent.
The CMS and the store is an in-house programming by Whatwedo. The frontend was developed on current web standards with HTML5, CSS3 and JavaScript and especially optimized for fast speed.
Responsible at Adrianos: Adrian Iten, Sascha Müller (Managing Director). Responsible at Kargo Communication: Christoph Balsiger (Creative Director), Fabia Dellsperger (Art Director), Marc Zenhäusern (Graphic Design Website, Product Photography), Nicole Gerber (Consultant, Online), Claudia Strässle (Consultant, Print). Responsible at Ignaz: Stefan Vogt (Project Management Web). Responsible at whatwedo: Ueli Banholzer (backend programming) and René Stalder (mobile UX and frontend development).
