20 Minuten Online with record number of users
The national news platform 20 Minuten Online continues to grow and consolidates its leading position. The website sets new records with 2,530,000 unique clients (Net-Metrix audit) and around 1,124,000 unique users (Net-Metrix profiles).
With a share of 54%, 20 Minuten Online has the largest share of the advertising-relevant target group of 14-34-year-olds in Switzerland and, at 42%, has the highest proportion of women of all Swiss news platforms. According to Net-Metrix profiles, it also has around 437,000 unique users with a high level of education. This socio-demographic development is also supported by the fact that the site has been able to increase the number of double users compared to NZZ Online from 23 percent to 40 percent since the first survey in 2007, as the company writes in a press release on Monday. Almost half of all NZZ Online users are also users of 20 Minuten Online. Online editor-in-chief Hansi Voigt attributes the good result to the strengthening of the editorial team and the broad spectrum of information.
