Google buys online advertising company
The Internet company Google is expanding its online advertising operations. The search engine provider is acquiring AdMob, a U.S.-based technology provider specializing in online advertising on mobile devices.
The purchase price is 750 million dollars, which Google is paying in its own shares. However, the deal still requires the usual antitrust approval, the company announced. Since June 2009, Google has been displaying ads in programs for the Apple iPhone and cell phones with the Android operating system on a trial basis. More than one billion of these have been downloaded onto the Apple iPhone and iPod alone since the launch in July 2008. Other companies now also offer online stores with the additional programs. For the programmers, advertising could be an additional source of income alongside the sales price.
