Alpha 245: New TV commercial for Radio 24
Alpha 245 created a radio spot on behalf of the local radio station. In keeping with the tagline «Das isch Züri,» a countdown featuring the number 24 was devised for the radio station, taking listeners on a journey through the entire city.
Famous places, localities, personalities and topics throughout Zurich each represent a number. All the way up to number 24, which stands for Zurich's local radio station.
Radio 24's listeners have grown up with their radio. The aim now is to appeal to younger target groups, according to a statement from the radio station. The aim: a spot that does not pander to the young. Because one thing is now clear: the media-savvy generation cannot be lured in with a few casual slang expressions. But with an authentic image of Zurich - from Chreis 4 to the club scene to the sex club. That's Zurich for you.
Responsible at Radio 24: Marc Jäggi (Head of Program), Barbara Novak (Head of Marketing). Responsible at Alpha 245: Patrick Senn (text) Patrick Beeli (art direction), Diana Wick (creative direction), Sylvia Kohler (consulting), Erasmo Palomba (FFF), Pam Hügli (overall responsibility); Hans Kaufmann (director), Stories AG (production), Spacetrain (music).
Radio 24 - that's Züri from Alpha 245 on Vimeo.
