KSP for CLVS: Overall appearance for Gemeinwohl.ch

The Public Value Atlas Switzerland already has a broad Media response triggered. As part of a broad-based study, the population assessed the contribution of Swiss institutions to the common good: What contribution do Swiss companies and organizations make to the well-being of society?

The study is broad-based, with a total of 4,500 people in German-speaking Switzerland being asked what they think about the public good contribution of 62 selected institutions. The results are summarized for the first time in a Public Value Atlas. This is available online at Common good.ch as well as explanations of the methodology and the scientific frame of reference. In a next step, the survey will be extended to other regions of Switzerland. There are also plans to expand the group of organizations surveyed.

The results of this study, which is representative of the population in German-speaking Switzerland, show that:

- The vast majority of the organizations surveyed enjoy great social support. The interviewees are downright complimentary about these organizations.
- Respondents are very willing and able to differentiate more precisely. For example, "the economy" is not lumped together across the board.
- The organizations rated as critical to very critical have not yet managed to design and communicate their activities in such a convincing way that a pronounced contribution to the common good is recognizable for the respondents.
- Incidentally, the organization with the highest esteem in society is the Swiss Travel Fund (Reka), closely followed by Migros and the Swiss Red Cross.

KSP is responsible for the overall appearance of this project. From the CI/CD to the logo/naming/brand claim "Small country - big values" to the diverse implementation of advertising materials and documents, including the presence on social media such as Facebook and Twitter. Last but not least, as lead agency of the CLVS, KSP was also jointly responsible for the website in collaboration with Interactive Things, the renowned design studio for data visualization and interaction design. gemeinwohl.ch is clearly structured, yet playfully presented and invites interaction in a very novel way. All in all, gemeinwohl.ch is exactly what Switzerland has been lacking until now, according to a press release. Switzerland of communication, Switzerland of business, sustainable and social Switzerland, competitive and open Switzerland. Our small country with big values.

Responsible at CLVS: Peter Gomez (President of the Expert Council of the Center for Leadership and Values in Society); Timo Meynhardt (Managing Director of the Center for Leadership and Values in Society and holder of the Chair of Management at Leuphana University Lüneburg); Pepe Strathoff (PhD student and research assistant at the Center for Leadership and Values in Society since 2013); Carolin Hermann (PhD student and research assistant at the Center for Leadership and Values in Society since 2014). Responsible at KSP: Benny Goldstein (Creative Direction); Kevin Zysset (Graphics); Christian Stüdi (Text); Manuela Julier (DTP); Audrey Isaak, Ileanna Davanzo (Consulting); Dany Kielholz (Consulting Lead); Daniel Krieg (Overall Responsibility). Responsible at Interactive Things: Christian Siegrist (Founding Partner, Design Lead); Benjamin Wiederkehr (Founding Partner, Managing Director). Responsible at Intervista - Market Research and Consulting: Michael Schrackmann (Partner); Lena Korinth (Project Manager).