Leo Burnett: New campaign for Sanitas
Leo Burnett has created a new campaign for the Sanitas corporate business. It tells companies what they can do to help their employees.
A good employer does not spoil its employees with small, inappropriate gifts, but with a comprehensive insurance solution. Drawn up by experts who know the industry inside out. This protects companies and employees from gaps and overlaps in cover. The print campaign developed by Leo Burnett Switzerland dramatizes precisely this insight. It appears in the daily and business press and is accompanied by a banner campaign on financial and business portals.
Responsible at Sanitas: Valentin Hüsser (Head of Central Marketing), Claudia Haueter (Deputy Head of Marketing). Responsible at Leo Burnett: Simon Staub (Creative Direction), Vinzenz Blaas (Art Direction), Mark Stahel (Text), Michael Gassler, Nino Zuberbühler (Consulting), Erasmo Palomba (Art Buying). Photographer: Stefan Minder, image editing: Felix Schregenberger;. Responsible for online: Notch Interactive: Jeff Gerber (Creative Direction), Marco Klein (Art Direction), Vera Weber (Consulting); Media: mediaschneider: Annika Heuter, Sina Beeler, Sean Pfister (Media Strategy and Planning).
