Joiz wins the Swiss Economic Award 2014
Joiz won the 2014 Swiss Economic Award in the Services category in Interlaken. This year marked the 16th time the Young Entrepreneur Award has been presented.
The Jury led by President Carolina Müller-Möhl, has selected the winners from over 250 entries. In the service category, the innovative "Social TV" Joiz wins this year's Swiss Economic Award. The innovative "social TV" with interactive programming for the target group of 15- to 34-year-olds combines TV with the web, mobile and social media. The young company was founded in 2009 by Alexander Mazzara and Dominik Stroppel and today employs 129 people. "We are very proud to have won this award," says a delighted Alexander Mazzara, founder and CEO of Joiz. "It means a great recognition for our company concept, but especially for the intensive development work that our young team has done in the last three years!"
Joiz is TV for the Facebook generation. The young company is responding to changes in TV use, seeking dialog with its community and offering its users a kind of media home since 2011. Unlike traditional TV stations, the "viewer" (a play on words from viewer and user) actively participates in the program by means of various interaction options. Viewers can also interact with each other via a second screen such as a tablet, laptop or smartphone. The technology developed in-house, combined with attractive content and modern storytelling on TV, web, mobile and social media, opens up completely new advertising opportunities. Joiz has already won several awards for its innovative branded entertainment concepts and cross-platform campaigns. Most recently with gold at the Goldbach Crossmedia Award for the interactive quiz show "Wer's glaubt" ("Who Believes"), which Joiz conceived and realized together with Wirz Werbung and PHD for Die Mobiliar.
In 2013, Joiz went on air in Germany with a new station based on the Swiss model and already reaches 35 million households. Internationalization is being continued with a franchise model. Joiz is financed by the Innovation Foundation of Schwyzer Kantonalbank (SZKB). After Dacuda in 2011, this is the second time a company financed by the Innovation Foundation has won Switzerland's most important young entrepreneur award, according to a statement from the bank. (pd/hae)
