Leo Burnett sends chocolate lovers on a journey
Chocolat Frey is giving away a flight to a Facebook friend abroad. The campaign was conceived by Leo Burnett.
Switzerland's most popular chocolate is also extremely popular abroad, according to a press release issued on Wednesday. Instead of sending the chocolate to friends and relatives abroad, you can now bring your favorite Chocolat Frey bar to them yourself: Leo Burnett and Frey are currently giving away a trip to a Facebook friend of your choice.
You select a bar via a Facebook app and choose a Facebook friend abroad to whom you want to bring the chocolate. And then you are entered into the prize draw. The promotion is advertised with ads, online measures and at the POS.
Responsible at MGB/Chocolat Frey: Jürg Spring (Head of Brand/Label Management), Sandra Denier (Senior Project Manager M Branded Products), Adrian Basler (Head of Category Management Confectionery), Serge Doutaz (Head of Marketing and Sales Chocolat Frey). Responsible at Leo Burnett: Pablo Schencke, Barbara Hartmann, David Hugentobler, Vanessa Mermoud (Creation), Johannes Raggio (ECD), Michael Gassler, Carmen Jegge, Nino Zuberbühler (Consulting), Erasmo Palomba (Art Buying), Hutter Consult: Thomas Hutter, Florian Muff (Online).
