Leo Burnett: Campaign for new Ovo product line
Ovomaltine is launching Ovo Choco, a new product line that tastes more like chocolate. Leo Burnett is handling the campaign.
Hardly any Swiss brand enjoys as many fans as Ovaltine. And there are bound to be even more: recently, there has been an Ovaltine that tastes more like chocolate. But how much the new product still tastes like Ovomaltine is not so easy to describe - at least if you listen to the spokesperson of the product spot. The spot is now on air.
//www.youtube.com/watch?v=Yg8dE6EesvQ
Responsible at Wander: Miriam Wälti (Brand Manager Ovomaltine), Christof Stulz (Marketing Manager Snack & Beverage), Beatrice Frei (Head of Marketing). Responsible at Leo Burnett Switzerland: Pablo Schencke, Lukas Tauss, Johannes Raggio, Markus Rottmann (creation), Johannes Raggio (ECD), Fiona Gottwald, Michael Gassler (consulting), Suzana Kovacevic (art buying), Plan B (film production), Jingle Jungle (sound studio).
