Smartquotes strengthens

"I am looking forward to this exciting new challenge," said Daniel Deicher in a statement. "We will be able to serve, train and support our customers even better and more intensively in the future!" Smartquotes has been advising companies, large organizations and the public sector at federal, cantonal and municipal level throughout Switzerland on communication issues for almost four years. Its clients also include associations, foundations, political parties, politicians and well-known personalities.

Behind Smartquotes are the two Lucerne communication professionals Simon Kopp and Daniel Deicher. Together they have over 30 years of experience as journalists, presenters, program directors and managing directors at major national media companies (radio, TV and newspapers). Both have been working in leading positions in corporate communications for around eleven years and deal with sensitive media inquiries from journalists on a daily basis.

Daniel Deicher has been Chief of Staff of the City of Lucerne's Environment, Transport and Safety Directorate since 2003. Since then, he has been responsible for the administrative management and communication of the directorate with around 400 employees and set up and managed the crisis team of the city of Lucerne from 2005 to 2012. Before moving to Corporate Communications, Daniel Deicher worked for 18 years as a journalist at Sonntagsblick, as program director at Radio Pilatus in Lucerne and as managing director at Radio Z in Zurich. He studied economics and political science at the University of Berne and graduated from the Ringier School of Journalism with a degree in journalism. Deicher's business partner Simon Kopp is a media trainer, communications consultant and has headed the media office of the public prosecutor's office of the Canton of Lucerne on a part-time basis since 2002. Kopp is also a long-standing radio and TV journalist and was responsible for the training of media spokespersons at the MAZ in Lucerne for several years.