C-Factor wins SMEs for Swisspower Energy
Through transparency, simplicity, and compelling arguments, the energy provider Swisspower Energy aims to convince small and medium-sized businesses to take the plunge into the electricity market. The campaign was developed and implemented by C-Factor.
Swisspower Energy has commissioned C-Factor to design and implement this year's campaign for the SME product Energy select. The contract includes the further development of the online sales platform Cheap-kmu-electricity.chan advertising campaign, a product film and a comprehensive package of marketing and PR measures.
"Our SME product really shook up the electricity market last year and received a lot of media coverage," says Silas Schneider, Campaign Manager at Swisspower Energy. "C-Factor played a key role in this success. We are therefore relying on the expertise of the agency and its partner network again this year."
The campaign will also be implemented in French-speaking Switzerland for the first time in 2014.
//www.youtube.com/watch?v=vCF0fhmS13Q
Responsible at Swisspower Energy: Silas Schneider (Head of Middle Office), Vinzent Schild (Portfolio Manager). Responsible at C-Factor: Philipp Metzler (consulting management, strategy), Regula Wegmann (consulting, project management). Responsible at Sehstoff (Design): Diego Egloff (consulting, conception), Nicolas Bansac (web, conception), Matthias Villiger (layout, design). Responsible at ITC Internet-Trade-Center (programming): Till Kodaneck. Responsible at Eclipse Studios (Film): Michael Burtscher (creative director, director), Reto Coaz (art director), Faro Burtscher (illustrations, storyboard, character design, post-production). Music: Michael Ricar.
