New employees for Content&Form
As of May 2014, Sylvia Pistrich, as a senior consultant, and Michèle Leibacher, as a consulting group leader, have joined the team at the Zurich-based BSW agency Inhalt&Form.

Before Sylvia Pistrich entered advertising at Vienna-based Bárci & Partner Young & Rubicam, she spent three years in New York as Product Manager for an Austrian eyewear company, where she gained her first retail experience. Born in Austria, she has worked in various agencies over the years. From JWT to Rock & Partner to Demner, Merlicek & Bergmann, her path finally led her to Büro X Design. She used her experience as a consulting group leader for service providers, various retail brands from all kinds of sectors, for national and international clients.

Michèle Leibacher has been infected with the advertising agency virus since 1997. She took her first steps at GGK Basel, from where she progressed through various positions at different agencies from assistant to senior consultant. After three years at Ruf Lanz and a seven-month trip across Africa and Asia, she stayed at Wirz for four years, working primarily for MGB. And because standing still is a foreign word for her, she is sure to complete her future master's degree at the HSLU with flying colors.
