13 Questions for... Peter Frey
Why he has already considered leaving the advertising industry and what he thinks of advertising streetcars is revealed by Peter Frey, owner and Managing Director of CR Basel, in our series "13 Questions for...".
1. you could swap your smartphone with someone else's for a day. Would you? And if so, with whom?
Yes, with Dr. Olivier Pagan, Director of Basel Zoo.
2. what would you work for free for a week?
KIB Foundation (Children in Brazil).
3.what do you personally think about the effect of advertising?
Good advertising creates good impact.
4. if you had not become an advertiser - what then?
Farrier.
5. what was the most fun lunch partner? (Why?)
Le Boucher Corpaato (verb/transforms culinary with/in art).
6. what would you most like to promote?
For more solidarity (institutions, citizens) in the country.
7. ever thought about leaving the advertising industry?
Yes (after my heart attack).
8. what do you see as the biggest challenge for advertising at the moment?
More appreciation for advertisers.
9. what is it impossible for you to do without?
My riding boots.
10. a buzz word that gets on your nerves?
There are two: challenge and sustainability.
11. What inspired you to enter the advertising/communications industry?
A plastic case at the flea market with 100 different unique coasters.
12. which advertising medium do you find abominable?
Driving advertising streetcars.
13. which websites do you use regularly? (private/professional)
Peter Frey has been a co-owner since 1971 and since 2001 owner and managing director of the Basler CR Advertising Agency. The agency has been developing creative, efficient communication solutions in the fields of corporate communication, corporate design and corporate culture for companies from a wide range of industries and public institutions since 1968.
